威龙发艺发型设计价格联盟

对话丹麦设计品牌HAY创意总监Holf Hay

张朴好时光2018-02-18 17:40:02

丹麦HAY,并非限定北欧的设计

HAYNot Exclusively One Scandinavian Design

Interview and Text: 张朴



有趣活泼,简约实用,价格平过许多“高冷”北欧家具和生活方式设计品牌,HAY近年从丹麦来到香港及中国市场。今年四月,HAY于香港,上海和成都Lane Crawford店内开设专柜,吸引热爱北欧设计的大众到场观赏及选购。Lane Crawford更邀请HAY品牌设计创意总监Holf Hay先生到港与学习设计的青年学生交流创意设计,Pattern今次有机会就北欧设计美学与HAY的风格对话Holf Hay先生。




Pattern: Where do you usually find your inspiration designing HAY?

Holf HayI mostly find inspiration for HAY in the everyday and from interacting and talking with all the great designers we work with.

Pattern请问Holf先生,HAY充满奇思妙想的设计作品让人非常喜欢,你们的创作团队从哪里寻找设计灵感?

Holf Hay我的灵感从日常体验得来,以及从与我们合作的那些很棒的设计师的交道与交谈中得来。



A HAY House in Copenhagen


PatternHAY is considered as one of the representative furniture design brands coming from Denmark, what makes HAY special and differing from other Danish furniture design brands?

Holf HayI think HAY is special and perhaps different because we do not really see ourselves as ‘Scandinavian’. We believe we make universal design that is not specific to a country or region. We truly believe our design is for everybody. We work with designers from all over the world, like for instance the products we developed with the French Bouroullec brothers for the Copenhague series or the New Order system by German designer Stefan Diez. I believe good design is a product that is accessible for as many people as possible.

PatternHAY被认为是当代具有丹麦设计风格的设计品牌,但它同其他丹麦家具设计品牌比较,有什么独特之处吗?

Holf Hay HAY很特别,因为我们并非把自己定义为纯粹“北欧”的设计。我们的设计是全球性的,并非属于某一个国家或地区。我们深信我们为每一个人设计生活和家具。我们和来自全球各地的设计师合作,比如我们和法国设计师Bouroullec兄弟合作哥本哈根系列,与德国设计师Stefan Diez合作New Order system。我相信好的设计是让更多的人可以走进它。



PatternScandinavian design impressed me with the aspect of minimalism and modernity, and the perspective of simplicity embedded in most of the Scandinavian designs, whichever across a wide range as furniture, fashion, architecture, and the aesthetics can be easily identified. However, HAY provides us some other aspects as colour and functionality of the lifestyle house wares. Do you endeavor to strike a balance between your approaches in designing HAY with the so-called Scandinavian aesthetics?

Holf HayAs I mentioned before we do not consider HAY to be Scandinavian. We prefer to look at HAY as a global brand with designers from all over the world coming together to create innovative and exciting high quality products at affordable prices.

Pattern北欧设计的极简主义,现代性都让我印象深刻。这些简洁感深埋在北欧设计中,无论是家具,时装,建筑。但HAY给予我们另外一种审美:有趣的色彩,实用功能主义,你在创作HAY时,会去寻求北欧设计风格与HAY个性的平衡吗?

Holf Hay正如我以上所言,我们并非定于自己是“北欧”的。我们希望HAY是一个全球性的设计品牌,与世界各地的设计师合作,为大家呈现充满创意和让人激赏的高质量的设计品,且价格合理。




PatternAre there any Scandinavian designers, particularly in the field of furniture design influencing or inspiring you? We know in Denmark, there are many internationally renowned furniture designers, such as Børge Mogensen, whom I truly admired.

Holf HayWe are very proud to be a part of the Scandinavian design history and we are definitely influenced by our heritage especially the golden era of Danish design in the 50s and 60s. In general the designers of that era were very focused on industrializing the production of the products and thus lowering the cost and increasing the accessibility for more people which is as well one of our guiding principles. But one of the areas where we differ from most of the designers from the last century is the scope and size of our collection. We try not only to meet the very most basic needs like a chair, a bed, a table; we also like to add to the creation of a home with cushions, office supplies, textiles and decorative objects.

Pattern作为家居设计品牌,HAY受到丹麦传统家居设计品牌的影响吗?我个人非常热爱的丹麦家具设计品牌是:Børge Mogensen

Holf Hay我们非常自豪传承自整个北欧设计历史中,我们受惠于上世纪50,60年代的丹麦黄金时期的设计风潮。总的来讲,50,60年代的丹麦家具设计注重设计品的工作化,降低价格让其可以为大家所拥有——这正是指导我们的一个设计原则之一。但是我们和那一时代的丹麦家具设计不同的是,我们的设计范畴和设计量不同。我们不仅要满足家庭基本的需要:比如提供桌椅,我们也加入一些创意的东西:靠垫,办公用品,纺织品,以及装饰性物件。




PatternDuring our brief conversation at Lane Crawford Chengdu, I mentioned Henrik Vibskov, and I really think it would be a great turnout if you would work with Henrik to produce special items for HAY, any specific thought about a project designing with Henrik Vibskov?

Holf HayWe admire Henrik’s work and we are always open to collaborating with other creative people and crossing industry boundaries. We think he is a fantastic designer, but we don't have any plans in the future.

Pattern早年我有采访丹麦时装设计师Henrik Vibskov,你们是朋友,会合作推出作品吗?

Holf HayHAY非常仰慕HenrikVibskov的设计作品,我们认为他是一个超棒的设计师,不过最近我们没有合作的计划。



PatternHAY is now making its steps into the burgeoning and possibly potential Chinese market, what are the challenges and what are the fascinating part of marching into this market?

Holf HayChina is at a very exciting time! We opened our store in Shanghai two years ago and in the fall we will open a new HAY House in Beijing. Naturally with venturing into any market there are many challenges but we have a great team based in Shanghai and more than anything we are excited for all of the possibilities.

PatternHAY近年挺进大中华市场,在香港,中国上海,北京,成都Lane Crawford设立专柜,你觉得中国市场吸引HAY之处是什么?

Holf Hay中国正值让人激动的时代!两年前我们在上海开出第一家店铺,同年秋季在北京开店,我们在上海有很棒的团队,虽然有很多挑战,却也充满让人激动的很多可能性。



Photo creditLane Crawford Chengdu, HAY




后记
本次采访结束已经好几个月,此文一直到现在才在Pattern和读者见面,我们依然是缓慢的print media模式,我在和香港的主编沟通的时候,我觉得HAY以及很多北欧的家具,生活用品设计品牌都是“缓慢”的,它们都遵循各自的步调,不去追赶潮流,它们的步调是很投入的,即便是在商业上取得了成功的HAY,在面对设计和保留自己风格的时候也是非常认真和谨慎,和Rolf聊天的过程中,我能感受到北欧人的那种慢热与拘谨,我非常懂得这份距离感,这种北欧的距离感正是北欧美学风格何以独树一帜的一种心理体验。


这篇访谈刊登于本月在香港上市的Pattern杂志 issue 5,本期封面是我们热爱的吴君如大美女和永远有腔调的黄秋生!内地购买Pattern杂志可以向成都的“無早”独立书店询问(实体店址:成都市青莲上街5号附1号(锦江印象)無早)。
微博:@RosaBooks無早


欢迎扫描以下二维码,订阅我的微信公众平台:张朴好时光微信号:je_suis_zhangpu,在这里,我和你分享我的私人旅行,独立杂志,艺文风景,城市文化,时装旨趣。若你喜欢,点击右上,分享到你的朋友圈,告知你的好友吧。