威龙发艺发型设计价格联盟

好设计总是充满人文关怀

designflow2018-05-26 14:13:35

EGD in 2018:

Good Design is About People

原文: Annelle Stotz  翻译:Tracey



Reminding ourselves that design goes beyond the aesthetic.

我们需要永远记住:设计凌驾于审美之上。

Equity Office in Boston, MA. © Robert Benson.


Louis Sullivan’s ubiquitous phrase ‘form follows function’ is often associated with 20th century modernist architecture, though, as designers, it is a mantra we are familiar with and it stands to reason.The principle boils down to the belief that the shape of a building orobject should reflect its intended purpose, and that purpose should focus on the us.

“外形从属于功能”,路易斯·沙利文这句名言,几乎统领了整个二十世纪现代建筑业。但是,作为设计师,我们应当,更理性地解读这条设计原则:一座建筑或一件物品,外形必须反映内在意图,并且该意图,又必须聚焦于人。


Good design should naturally be inclusive.

好的设计自然应当普世皆宜。

Service Master in Memphis, TN. © Katie Bricker.

Whether it’s called human-centric, universal, or inclusive design, our primary job is to create exceptional experiences. Universal design can beevaluated by these seven principles:

不管它叫以人为本,还是普世皆宜,还是包罗万象,我们的主要工作都是:创造非凡体验。普世设计,可以如下七点原则,进行评估:


1. Is useful and appealing 

有用而引发关注

2. Provides choice 

提供选择

3. Is easy to understand 

容易理解

4. Provides information effectively 

(regardless of ambient conditions or one’s abilities)

无条件而有效地提供信息

5. Minimizes hazards and adverse consequences of unintended actions

消除潜在危机,避免恶略后果

6. Can be experienced with minimal effort and is intuitive

让用户不比费力,而自然地享受体验

7. Is appropriately located and sized for us

在恰当的位置、以合适的尺寸,专门为我们而订制


When the focus is on providing good design, we create value for the individual, business, and society. As designers, we should always keep in mind that the benefits of good design extends beyond the individual to society – by enabling independence as well as participation in community, and business – increasing customer satisfaction and reach. If we strive to use these established principles, we increase the probability that the design will be successful.

一旦好设计成为核心意图,我们便能够创造价值,为个体、企业和社会。作为设计师,我们应当永远记住:好设计的益处,远远超出个体,而企及更广泛的社会。好设计可以让人独立,也可以提高对社会和企业的参与度,增加客户满意度,也便于使用。如果我们努力利用这些原则,则好设计的可能性就会提高。

Observe, Listen, Empathize

观察、倾听和共情

Rocket Fuel in El Segundo, California. ©Benny Chan.


It doesn't matter who our client is, or what market we are designing for,the common denominator is the user. Our job is to observe, listen to, and empathize with the users. This enables us to identify challenges that need to be solved, and the objectives the design needs to meet. Through awareness and observation of human behavior, our discoveries can be applied to advance progress while responding to the ever changing societal norms and values more fluidly.

我们的客户是谁,并不重要;我们为具体哪个市场而设计,也无所谓。最重要的是用户。我们的工作就是观察、倾听和共情,以便确认:有哪些难题需要解决,有哪些目标需要通过设计得到满足。通过对人文行为的观察、分析和理解,而得出的调查结果,可以得到应用,而有助于推进进展,并顺应不断变化的社会问题和价值观。

LinkedIn in Chicago. ©Eric Laignel.


With each project, we anticipate the many and diverse users of a space; utilizing observations,stories and emotions to curate the desired experience. In the simplest sense, an experience should provide reassurance and inspiration. Reassurance is most commonly addressed through signage and wayfinding– providing information effectively, and inspiration through storytelling – capturing the unique essence of an organization.

针对每个具体项目,我们会进行先期观察,收集相关信息,预测可能影响用户情感的各项因素,并在设计和规划中,充分考虑和权衡各项指标,以实现最值得期待的体验。简单来说,一次体验如果设计成功,就应当让用户放心,并感到愉悦。这一点,一般通过标识和导视,就可以办到。

Confidential Client. ©Sherman Takata.


Whether we are designing for a targeted group or a broader audience, we continuously challenge ourselves and aspire to find new and inventive ways to convey information and visually stimulate our users. Here are some ways we’ve achieved this:

不管是为既定群体设计,还是为更广泛的人群而设计,我们都需要不断挑战自身,寻求前所未有的一切方式方法,传达信息,并从视觉上刺激我们的用户。以下是我们取得的一些成就:

Intuitive Wayfinding:

直观导视:

Confidential tech client in Seattle. © Alex Grummer.


Creative Technology:

创意技术:

Scotiabank Digital Factory in Toronto. © doublespace.


Art / Sculpture:

艺术/雕塑:

Applied Predictive Technologies in Arlington, VA. © Thomas McConnell.


Although our profession is largely defined by a project's parameters,if we remind ourselves,our partners and our clients to focus on the good, we will deliver much greater value in 2018. Join us throughout the year to see the new and inventive ways in which we approach human-centered designthat focuses on the fundamentals: each of us.

虽然我们设计行业,主要受制于各类项目不同的指标和参数,但是我们必须时刻提醒自己、合作伙伴和客户,每次都集中精力达成好设计。那么,2018年我们就能创造更大价值。我们会创造新的方式方法,成就以人为核心的好设计。请关注我们。


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下一期赴日设计游访,欢迎报名,详情请点击: 樱花季伊始赴日看设计 

  *3月15-21日7天全日空航班直飞樱花季;

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  *住宿顶级酒店;

  *在东京和大阪各一整天设计业深度交流。


您想拜访哪家设计机构,想见哪位日本大师,请速速留言,我们竭力为您安排。


另外,也欢迎报名参加我们更多出国设计交流活动:

由米兰设计周深入意大利

土以约设计之旅

走马美国看体验

去迪拜看设计

体验瑞士小镇

走访德荷工业特色小城

探访北欧绿色建筑

游访西葡设计

去体会希腊建筑文化

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我们相信设计无处不在,也没有哪个行业可以离开设计来生存,但“绿色”、“可持续”、“少即多”等利于人类发展的设计理念,只存在于非常有限的群体或地域。因此,我们通过组织各种出访、参观、聚会、讲座等活动,“让设计流动起来”,向广大社会传达设计对于企业乃至区域经济的巨大作用,让越来越多的人了解设计、利用设计、为设计而买单。

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